With more and more people worrying about paying their rent, the relationship between renters and their landlords has become more intimate. This article covers some of the reasons that landlords should be more sympathetic to their renters. 

Specifically, renters are your lifeblood. Make sure to treat them that way. Renters that feel valued also become a valuable marketing tool for future renters. Happier tenants also equate to longer leasing terms. 

“If you do your job right and treat your tenants with kindness, they’ll realize that they can never imagine living anywhere else.” Rick Mirza, Founder and CEO of Daulat, a private equity firm.

Read the full article here