Promoting your business during turbulent times can be tricky. It is understood that businesses need to continue to get exposure while also being tactful in the current climate. Whether its a global pandemic or a national wave of social protests, tailoring your messaging is crucial to your continued success.
Consider when you are posting your content and understand which content or campaign will click with the audience when things get back to normal.
Capitalization on a crisis is a big No! Convey your message with empathy and support and don’t go over the top.
Remember to be optimistic. Portray your brand as a helper as opposed to a brand that is trying to make a buck off of a crisis.