Skip tracing is a service that allows investors to connect a mobile or landline phone number to a property. 

Utilizing this service in conjunction with distressed property lists can provide a targeted list of potential sellers and a much more direct communication line as opposed to direct mail. 

Most services utilize public records to get this information. Investors can expect to pay per record or a monthly fee. 

Realeflow’s personal experience has been such that integrating skip tracing technology into things like creating targeted Facebook audiences has really been a game-changer, especially when platforms like Facebook have removed a number of the targeting options that investors used to rely on.

Read the full article here.